Features Overview
UNOS saves lives through transplantation.
Feature 1
From Unos.org:
Now, there’s “Josh’s List”—neither funny nor grisly, but appealing and heart-warming—and within only 15 days, more than 10.3 million views across two Facebook versions, and more 181,000 shares.
… in the final scene, Josh’s mom emerges from her house, lovingly greets the recipient, and gently puts her head on his chest, listening to her son’s heart beat inside the recipient’s body.
As Toogood posted on Facebook, “The saying in advertising is, ‘Well, it’s not like we are saving lives.’ I’m hoping that this spot is the exception.”